- Producer- finds the idea, gets the script, director, cast, money, make it, gets it ready and out. Protects the director's idea
- Choose Idea and Script- explores an idea consistently and truthfully. What is the script referencing? Beginning, middle and end. Instincts and knowledge help
- Package- Producer and director plan- screenplay, key crew, budget, cast----> helps make a judgement
- Investment- television companies, regional film field, groups of potential financiers
- Foreign Investment- look for co-production deals, more investors= more control, package will tell you where to look
- Planning- what are the hardest scenes? Do them first. Casting next. Find people on the same page
- Budget- all film is based on investment, finance plan, analysis of the script to make it
- Above and Below the Line Costs- Above= creative costs= key crew, stuff to tell the story. Below= stuff to make the story
- Audience- think of the audience, definable but not formulaic
- Marketing- hidden cost, is there a marketable place for it. America- films are not greenly without an audience being thought of. Britain= production led
The role of a distributor
- Who? Why? How?- promotion is important- arrive at the cinema knowing what you want
- Major vs Independent Distributor- M= makes films. I= buy films
- USP- find it= easier to market. Cast, genre thought of
- Target Audience- core audiences= families and younger adults
- When to release?- what will give it the best chance?
- Research- demographic audiences, ideas, what do audience want
- Budget- experience and guesswork, what can the movie take at the box office ------> how much to spend to get it there
- Advertising/ Publicity- advertising (media), promotion, premiere, actors=star tour
The Campaign
- The Public- stimulated by 200 things by the time they get to work. Looking at the parts to formulate the plan
- The Poster- sell the concept and the genre, first look, stepping stone campaign
- The Trailer- most important key, first and only look= teaser- first, main- tell you the film is out (voice over vs captions, depend strongly on genre
- Foreign Language Films- cover up it's a foreign language film in the trailer
- TV Spots- film title, who's in it, when is it on- pick a piece of film to put in
- The Internet- viral marketing, official websites
- Publicity- PR and press, free editorial space
- Reviews- how a film has been reviewed generally
- Tracking- what percentage of people are aware of it
- Word of Mouth- most powerful marketing strategy ------> previews- advanced screenings
- Opening Weekend- opening day (Sunday), Saturday, Sunday- Monday is make or break
Exhibition
- 2007- highest point in 40 years
- Multiplex Cinema- important change in cinema
- Location- don't mind driving to the movie, parking then needs to be good
- Which Films?- specialised- hollywood, art house, independent, world -----> movies people want to see. Cater to different groups. Personal vs commercial
- Audience- actual and potential, local market business, qualities of the cinema are important, specialised taste but a market
- Digital Cinema- embrace new technology- 3D, streaming, votes. Young audience and old audience. Events out of home experience- no substitute
Piracy
- Hurts production/distribution/exhibition- millions in lost revenue
- Who Loses- cinema, production company, smaller parties suffer most
- Changing World- appalling quality, streaming online, copy DVDs, computers, DIY piracy
- Consequences- makes a difference, not victimless. Bigger budgets are fine, less will be affected. DVD sales are important
- Attack- educational outreach
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