Name of Film: Guardians of the Galaxy (Working Title- Full Tilt)
Film Rights: Marvel Studios (film), Marvel Comics (comic book)
Running Time: 122 minutes
Film Budget: $195.9 million (the film came in at costing slightly over at $232.3 million, with Disney recieving a rebate of $36.4 million from the British government)
Box Office: $774.2 million
Profit: Net profit $204.2 million when factoring together "production budgets, P&A, talent participations and other costs, with box office grosses, and ancillary revenues from VOD to DVD and TV" (Deadline.com)
Awards: Nominated for 87 awards, including 2 Oscars, and won 44 awards
Production Company: Marvel Studios
Distribution: Walt Disney Studios Motion Pictures
Director: James Gunn (Director of Slither, James Gunn's PG Porn, Super)
Main Star 1: Peter Quill (Protagonist)- Chris Pratt ("Cursed Part 3"- Short film, 2000; "Jennifer's Body", 2009; "Moneyball", 2011; "Zero Dark Thirty", 2012; "Movie 43", 2013; "The Lego Movie", 2014; "Jurassic World", 2015; "The Magnificent Seven", 2016)
Main Star 2: Ronan the Accuser (Antagonist)- Lee Pace ("Soldier's Girl", 2003; "Infamous", 2006; "The Twilight Saga: Breaking Dawn- Part 2", 2012; Lincoln, 2012; "The Hobbit: An Unexpected Journey", "The Hobbit: The Desolation of Smaug" and "The Hobbit: The Five Armies", 2012, 2013 and 2014)
Other people who worked on the film:
Producer: Kevin Feige
Script Writer: James Gunn
Nicole Perlman
Starring:
Chris Pratt- Peter Quill
Zoe Saldana- Gamora
Dave Bautista- Drax
Vin Diesel- Groot (voice)
Bradley Cooper- Rocket (voice)
Lee Pace- Ronan
Karen Gillan- Nebula
Music: Tyler Bates
Cinematography: Ben Davis
Editing: Fred Raskin, Craig Wood, Hughes Winborne
Brief Storyline: A group of intergalactic criminals are forced to work together to stop a fanatical warrior from taking control of the universe
Production Details: Locations- Longcross Studios, Chobham Lane, Longcross, Surrey, England
Shepperton Studios, Shepperton, Surrey, England
Millenium Brdge, River Thames, London, England
Walt Disney Studios, Burbank, California
Pre-Production- Gunn pushed for practical and make-up effects, head and body casts were created pre-filming for SFX makeup designer David White to play with- created upwards of 1,000 prosthetic makeup applications and 2,000 moulds of different coloured aliens
Filming- people stood in for Rocket and Groot/ had two life size versions of Rocket and Groot to assist with lighting, the physics of the film and aids for visual effects; used Arri Alexa XT cameras for the film, during the opening scenes in the 1980s, Davis chose JDC Cooke Xtal (Crystal) Express anamorphic prime lenses because they "had more anamorphic artifacts and aberrations"
Post-production- had enormous sets, "we have a prison that is 350,000 pounds of steel", used as many practical effects as possible to aid the use of CGI and motion capture; The film featured 2,750 visual effects shots, which make up approximately 90% of the film. The visual effects were created by: Moving Picture Company (MPC), who worked on creating Groot, as well as Morag, Xandar, the Dark Aster and the final battle on Xandar; Framestore, who worked on creating Rocket, extending the Kyln prison set and constructing Knowhere; Luma Pictures, who worked on Thanos; Method Studios, who worked on creating the Orb opening and revealing its powers, as well as the holographic displays at the Nova Corps command center; Lola VFX; Cantina Creative; Sony Pictures Imageworks, who worked on Howard the Duck and creating the Dark Aster shots with MPC; CoSA VFX; Secret Lab; Rise Visual Effects Studios; and Technicolor VFX. Pre- and post-visualizations were done by Proof and The Third Floor, with Proof also contributing to the creation of Rocket and Groot
Release Date: 21st July 2014, Dolby Theatre
31st July 2014, UK
1st August 2014, US
How wide was its release?: Aasdfghjkl
Two other films released the same week: "Get On Up", "Lucy"
Main Competitor film: "Lucy"
Target audience for the film: Aasdfghjkl
What are the films main selling points: Based off a comic book which people may have read; mixture of male and female characters; has famous people in it that people may want to see;
Example of Promotion 1: Poster
Example of Promotion 2: Advert
Example of Promotion 3: Soundtrack CD- Awesome Mix Vol. 1
How large was the marketing strategy? :
Are there examples of:
- Toys- Action figures, Bobbleheads, Lego (Lego Marvel Superheroes Guardians of the Galaxy)
- Website- http://marvel.com/guardians (the official site for Marvel's Guardians of the Galaxy)
- Social Media- Although there is a Twitter, Facebook, Google +, Tumblr, YouTube and Pinterest for Marvel itself, there is no Guardians of the Galaxy specific accounts
- Video Game- Guardians of the Galaxy: The Universal Weapon is available on Android, iOS and Windows phones, but there is no physical game for any bigger devices. The characters are also involved in lots of other Marvel based games but with characters from throughout the Marvel universe (http://marvel.com/news/video_games/22962/sdcc_2014_guardians_of_the_galaxy_in_marvel_games)
- Fast Food merch- Featured on Subway meals and merchandising
- High profile premiere- The red carpet event was held outside the Dolby Theatre at Hollywood and Highland. Lots of new websites reported on it, such as thehollywoodreporter. You could also watch the premiere from the Marvel website- http://marvel.com/guardianspremiere
- TV Appearances- Almost all of the main cast members were interviewed by someone at some point about the film, at premieres, panels and in TV interviews
- News Reports- There are hundreds of articles on Guardians of the Galaxy throughout the internet on hundreds of different news websites
- Other- the soundtrack was released with music that was not created for the film (Awesome Mix Vol. 1); you can buy t-shirts, lunchboxes, cups, posters, badges, phone cases and film replicas such as jackets and helmets
What do you consider the aim of the campaign to be?: